Japanese Language Club South Africa

Author name: Harry Clynch

Japanese investors muscle in on African start-up scene

Japanese investors at GITEX Africa say they are taking an increasing interest in African markets partly because of the demographic and economic issues the East Asian country is facing. Japanese public and private enterprises, led by the Japan External Trade Organization (JETRO), had a strong presence at a leading Africa-focused tech event in Marrakech, Morocco, in recent weeks as the East Asian powerhouse looks to the continent’s markets for new sources of growth. Japan’s visible presence at GITEX Africa comes at a time when the country’s investment flows into Africa are steadily increasing. Japanese investment into Africa reached around $3bn in 2020 and more than doubled to over $7.5bn the following year. Sadaharu Saiki, a speaker and investor attending GITEX Africa, moved from Tokyo to Cairo in 2022 to found Sunny Side Venture Partners, a venture capital firm investing in start-ups in North Africa and across the continent. He tells African Business that “this is the most exciting time to get involved in African markets.” “While the venture capital asset class has faced challenging times due to the economic crises caused by the Covid-19 pandemic and Russia’s war in Ukraine, since 2020 Africa has seen huge growth in this sector. Africa has had the biggest growth in this sector amongst all the regions in the world, including North America, the Asia-Pacific, Europe, and Latin America,” Saiki adds. “The overall trend is very positive.” Carrot and stick Saiki says that Japanese investors are taking an increasing interest in African markets partly because of the demographic and economic issues the East Asian country is facing. “Japan is likely to see a significant decline in population over the coming decades and that will inevitably mean a decline in economic growth. Nearly half of the population is already aged 50 or more, and this is predicted to increase to 54% by 2035. Japan is the second oldest country in the world after Monaco,” he explains. “Africa has the complete opposite situation. It has a population of 1.4bn and is one of the fastest-growing markets in terms of population. A bigger population will mean a bigger economy. Japan needs to find another market to keep growing despite a declining population,” Saiki adds. “Japanese investors tend to be relatively conservative in general and so far, only a small number of Japanese companies have expanded into Africa. But it is clear that Africa is the answer to many of Japan’s economic problems – and that is the reason why we as venture capitalists are investing in African start-ups, hoping to catalyse more collaborations between Africa and Japan in the future.” According to a recent report from Japan’s Ministry of Foreign Affairs, there were 927 Japanese companies active in Africa in 2022, up from 520 in 2010. Emma Ruiters, a senior analyst at the Tony Blair Institute in London, previously told African Business that “we can see that Japan’s investment levels into Africa have increased and that Japan is changing the terms of engagement with the continent.” “Japanese corporations and investors are incredibly cash rich and so they are able to invest – Japan was the world’s largest bilateral lender until 2019, when it was overtaken by China.” Liquidity issues Still, Saiki notes that there are several challenges in the African market which need to be resolved in order to facilitate increased Japanese investment. In the venture capital space, a lack of a market in initial public offerings (IPOs) and a limited number of mergers and acquisitions (M&A) or secondary transactions mean that it is difficult for investors to exit their investments and cash in their profits. He says that “these liquidity issues are a barrier for many.” “While some African companies are considering floating in the Middle East, as well as in the US or Europe, it is clear that we need more liquidity options to boost the attractiveness of African markets for investors,” Saiki adds. While there are still issues to be resolved, Saiki says that Africa is becoming of increased interest to the Japanese public and private sector. “There are big opportunities to solve fundamental problems and help unleash Africa’s full potential. African start-ups are working on essential issues and solving fundamental problems. The Japanese private sector’s involvement in Africa is still minimal and there are a lot more to be done,” he says. “Japan is uniquely positioned as a country which experienced rapid economic growth just over the last several decades. We may know what it takes to grow.”

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Japanese private sector gains ground in Africa but caution still reigns

The Japanese government has tried to capitalise on the power of the private sector to advance its foreign policy in Africa, but investors remain notoriously risk-averse. With Africa now the venue of increasingly high levels of geopolitical competition, “Africa-Plus-One” summits between a nation state and the continent have become commonplace. The Forum on China-Africa Cooperation, for example, last took place in 2021, while, in December 2022, Washington played host to the US-Africa Leaders Summit. Last year saw both the Russia-Africa Summit in St Petersburg and the Saudi-Arab-African Economic Conference in Riyadh. Middle-ranking powers, such as South Korea and Turkey, have also sought to establish such dialogues with the African continent. Practically every global “great power” – or countries which aspire to that status – are looking to host such summits as they recognise that Africa is home to some of the world’s fastest growing markets and natural resources that are critical to the world’s attempts to transition to a greener economy. However, these summits are all based on the style of diplomacy that was first established by a country that recognised Africa’s geopolitical potential over thirty years ago – Japan. The Tokyo International Conference on Africa’s Development (TICAD) was first held in 1993. At the time, the international community was beginning to dedicate less time and fewer resources to Africa. However, Japan set up the TICAD summit with the aim of establishing new relationships in a volatile post-Cold War world. Seifudein Adem, professor of global studies at Doshisha University in Kyoto, explains that “the Tokyo International Conference on Africa’s Development (TICAD) has been extremely successful in one respect – inspiring summit diplomacy.” “TICAD deserves credit for, apart from other things, reviving international interest in Africa’s development, which was declining in the 1990s,” he adds. Japan’s economic experience Since the establishment of TICAD, Japan’s foreign policy in Africa has sought to leverage Tokyo’s own experience of rapid economic growth. After the Second World War, in which Japan was both defeated and economically devastated, the East Asian country managed to expand its industrial production massively and produce cheap goods for both export and consumption in its huge domestic market. South Korea’s similar economic experiences following the Korean War is something which Seoul has also sought to emphasise during its recent attempts to form stronger relationships in Africa. Adem suggests that, through meetings such as TICAD, Japan’s journey could be used to inspire Africa’s own attempts to achieve higher rates of economic development and growth. “The experience of Japan in economic modernisation reveals that it successfully pursued three strategies,” Adem tells African Business. “The first was the strategy of diversification. The Japanese absorbed Western skills and adopted Western institutions from as many diverse sources as possible. The second was domestication – making foreign products, institutions, and ideas more relevant or useful to local needs. Thirdly, Japan pursued indigenisation – the fuller use of domestically available cultural, human, and material resources.” “These are lessons for Africa about how to learn, about what to learn, and about how to learn fast.” Encouraging Japan’s private sector While Japan still engages in various humanitarian and development activities in Africa – just last month Tokyo announced an $34m donation to the World Food Programme to provide emergency support to 15 countries in Sub-Saharan Africa – over time the Japanese government has sought to focus more on the opportunities available in Africa for Japan’s private sector. Emma Ruiters, a senior analyst at the Tony Blair Institute in London, tells African Business that Japan’s economic model in the post-war period was based on having a weak Japanese yen, which allowed its exports to be competitive. However, as Japan’s economy became more mature and its currency stronger, Tokyo began looking to invest more in international markets, including Africa. She believes these economic dynamics partly explain why engagement between Africa and Japan “is moving away from being based on development and is increasingly driven by the private sector.” According to a recent report from Japan’s Ministry of Foreign Affairs, there were 927 Japanese companies active in Africa in 2022 – up from 520 in 2010. “We can see that Japan’s investment levels into Africa have increased and that Japan is changing the terms of engagement with the continent,” Ruiters says. “Japanese corporations and investors are incredibly cash rich and so they are able to invest – Japan was the world’s largest bilateral lender until 2018, when it was overtaken by China.” “Japan has an ageing population but is cash rich. African countries are often young, fast-growing economies, but lack capital. In that regard, it is without doubt a great partnership,” she notes. This emphasis on the potential of private sector activity sets Japan apart countries which focus on inter-government aid and offers competition to China, whose growing influence in Africa has often caused “anxiety” for policymakers in Tokyo, according to Adem. “Japanese companies have been doing quite a lot of strategic mergers and acquisitions to try and make an impact in the African market,” Ruiters says. “They have been looking to acquire strategic local partners,” she explains. “This is very different to how China is operating in Africa at the moment – China’s activities have been focused on the inter-governmental and infrastructure side.” “As Japan has very low unemployment, Japanese companies in Africa tends to hire locals, as opposed to when China comes in and they bring in quite a significant Chinese contingent,” Ruiters adds. “Japan is much quieter, there is no hype, there is not a big Japanese presence. But that is something that is admirable for many in Africa.” The Japanese government has certainly tried to capitalise on the power of the private sector to advance its foreign policy in Africa. The Japan International Cooperation Agency (JICA), for example, has launched its “NINJA Accelerator” in Kenya, which supports Kenyan start-ups and helps them gain access to venture capitalists and investors in Japan and around the world. Japanese companies and investors are increasingly seeking opportunities abroad. Japan’s Government Pension Investment Fund (GPIF), the largest pension fund in the world, is adding foreign equities to

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